I played a pivotal role in creating winning campaign concepts for the SC Johnson College of Business pitch, adding a Gen Z flair with playful messages like "You Look Hot with Your MBA" and Cornell-themed nods. As the lead copywriter, I created thousands of ads across various paid and organic media, contributing to a remarkable year-over-year increase of 2,000% and a month-over-month growth of 400%. The success extended to securing Cornell's School of Engineering as a client, where I wrote hundreds of ads. Having a pop culture obsession, it turns out, pays off.