CT Wedding Group
I developed three compelling concepts for a pitch deck, ultimately securing their partnership. The objective was to craft a campaign showcasing their new wedding venue in Higganum, CT. Our "First Love, Last Love" campaign entailed gathering 30 unique love stories from couples, diving into their proposals, the certainty of their love being the first and last, and their dream weddings. Accepted stories would be featured on a dedicated CT Wedding Group landing page, opening them up to four rounds of public voting while promoting their stores via social media to garner more votes. The winning couple would celebrate their love with the new venue’s first wedding. The appeal of this idea lies in its engagement of the general public and its strategic approach of having them invest in the competition. Plus, who doesn’t love a dope grand prize?