Taking the lead on the "Unleash Your Ambition" project, I created the idea and concept for the video. Contributing to storyboarding and planning the shots on Quinnipiac's campus, I also wrote the script. The video aimed to go beyond the common institutional tagline "(insert mascot name here) for life." Instead, we encapsulated the deeper sense of camaraderie, moving beyond cheers in arenas or wearing shared logos in passing to depicting a true campus community. The result was a successful capture of that unique and compelling feeling.